Maps for Europe take centre stage in Brussels

EuroGeographics is not-for-profit organisation representing Europe’s National Mapping, Cadastral and Land Registry authorities. It is, in larger part, a technical expert body that participates in European and international policy and legislative programmes.

The Maps for Europe exhibition highlighted EuroGeographics’ members’ contributions to European policy using an impressive installation, map floor and demos.

The two-week event, organised in collaboration with Eurostat, the statistical office of the European Union, took place at the European Commission Headquarters in Brussels. It focused on how the Commission can use maps to better understand information related to people and places.

What we do

Our brief included helping to write the key messages for the event; providing words for the exhibition displays and producing case studies showing how maps can contribute to the Commission’s work. We also provided script writing services for VIPs speaking at the opening reception; managed the #mapsforeurope social media activity; worked closely with designers to ensure brand consistency across the 9 exhibition panels; and provided on-stand support.

Berlaymont Panoramic

Berlaymont Panoramic Stand

The results

EuroGeographics was delighted with the number of visitors drawn to the eye-catching installation which received many positive comments from key stakeholders and prompted interest in the use of maps.

Social media activity using #mapsforeurope also proved very successful. At the close of the exhibition, EuroGeographics’ Twitter followers had increased from 926 to 1,022 and #mapsforeurope tweets had received many RTs, likes and mentions, including one from Catherine Stihler MEP.
The top #mapsforeurope Facebook post reached 792 people with the photo album of the event engaging 548 users. Typically EuroGeographics Facebook activity focuses on membership matters with each post reaching between 200 and 300 people.