South coast law firm rebrand launch

South coast law firm Churchers hired Briscoe French PR in February 2017 to help launch its rebrand with an integrated public relations campaign.Churchers solicitors new brand case study

Previously known as Churchers Bolitho Way, the firm wanted to emphasise its 130-year Solent heritage and enhance its reputation throughout Hampshire and the Isle of Wight.

The brief

Churchers wanted to improve its overall social media output, focusing on Facebook, Linkedin and Twitter.

Churchers wanted to achieve coverage in the local, legal and business sector press.

The client wanted to use the momentum created by the rebrand to enhance Churchers’ reputation across Hampshire and the Isle of Wight.

What we have done

Briscoe French implemented an integrated campaign, using three social media platforms and traditional media relations.

We worked, with Churchers, to produce content – this included taking photos and filming videos for social media, speaking with the client to gain an understanding of forthcoming events and team news, and writing press releases to distribute to the client’s preferred media.

Evaluation

Some of the highlights included:

Facebook: Overall reactions, comments and shares increased by 800%, total reach increased by 992.59%.

Twitter: Monthly impressions increased by an average of 14.9%.

LinkedIn: Page likes have increased by 4.21%.

Media relations: Churchers gained coverage in the local, legal and business sector press, including:

  • The Business (Portsmouth)
  • The News (Portsmouth
  • Isle of Wight County Press
  • Southern Daily Echo
  • Solicitor’s Journal
  • Romsey Advertiser
  • Portsmouth Today
  • Insider Media
  • Hampshire Chronicle
  • About My Area
  • Andover Advertiser
  • Business Magazine
  • Business News

Managing Partner at Churchers, Ian Robinson, said:

“We hired Briscoe French to assist us with our rebrand launch having not had a PR agency before. From the very start they provided a strategy that has delivered superb results – considerably beyond what we had been expecting. Their friendly and approachable expertise opened our eyes to what could be achieved with a clear strategy that was well executed. We have been so pleased with the results we have continued to work with Briscoe French on an on-going basis and that is continuing to deliver superb results. I would be happy to recommend Briscoe French PR.”

Contact

If you would like to know more about how we can help you with your PR or a launch then Contact Us.

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