Briscoe French shortlisted in PR industry awards…again!

July 25th, 2017

Briscoe French PR - public relations expertise - shortlisted for PR industry awards - CIPR PRide 2017 It is great when your work is recognised and we are delighted to say that Briscoe French PR has been shortlisted for three CIPR PRide awards in the South of England and Channel Islands region – the fifth consecutive year that our public relations expertise has helped us reach the final of these PR industry awards.

Last year we were recognised as one of the south’s most outstanding PR agencies, adding a gold and two silver awards to the office trophy cabinet.

This year we’re hoping to squeeze in a few more gongs because we’ve made it to the final in the following categories:

  • Best Corporate and Business Communications Campaign
  • Issues, Crisis or Reputational Management
  • Best Use of Social Media

This makes us really proud because these categories epitomise what Briscoe French is all about. Our mission is to provide professional PR advice to our clients to support them in their planned PR campaigns, in times where crisis PR expertise might be needed, and to help them get the most out of social media.

Our entries to both Best Use of Social Media and Best Corporate and Business Communications Campaign highlight our PR experience in the legal sector. Getting a shortlisting in the Issues, Crisis or Reputational Management category is a nod to our ongoing support for a campaign to a save a local sports centre.

Award-worthy PR campaigns

The  judges will announce their decision in November. Here’s what these campaigns entailed and why we have everything crossed that they’ll be chosen as award-winning PR campaigns:

Briscoe French’s Best Use of Social Media award entry

We started our work with Churchers Solicitors in February to promote their rebrand but have continued to work with them to increase their media coverage and improve their social media output. One objective of their brief was to raise the profile of its familiar name and heritage on the south coast, as well as to enhance their reputation and improve their social media presence.

After extensive research into their current social media activity and their client base, we  developed individual strategies and tactics for each platform; Facebook, Twitter and LinkedIn – meaning they each had a specific purpose, to raise awareness of the company and its rebrand. As well as this, we developed a consistent house style and started using more creative content such as video and infographics. Once we developed their output, we began using sponsored and advertised posts to help boost their reach.

Since the beginning of this social media campaign in March 2017 we have achieved the following results:

  • Facebook total reach increased by 992.59%
  • Twitter monthly impressions increased by an average of 14.9%
  • LinkedIn engagements rose from 0 to 96

Briscoe French’s Best Corporate and Business Communications Campaign award entry

As part of Churchers’ relaunch the brief also highlighted the need to secure local, business and legal sector media coverage.

During the first six months of 2017 we have received media coverage in 13 of the client’s preferred online and print publications, with a reach of 337,069 readers. Some of these publications include: Solicitor’s Journal, Hampshire Chronicle, The News (Portsmouth) and Business Magazine.

Ian Robinson, Managing Partner at Churchers, said: “We hired Briscoe French to assist us with our rebrand launch having not had a PR agency before. From the very start they provided a strategy that has delivered superb results – considerably beyond what we had been expecting. Their friendly and approachable expertise opened our eyes to what could be achieved with a clear strategy that was well executed. We have been so pleased with the results we have continued to work with Briscoe French on an on-going basis and that is continuing to deliver superb results. I would be happy to recommend Briscoe French PR.” 

Briscoe French’s Issues, Crisis or Reputational Management award entry

We have been working with Basingstoke Sports Centre for the past few months, to help campaign against the threat of closure from a new hotel and leisure development. From our brief, we were tasked with the objectives to use social media and media relations to highlight the threat to the sports centre, encourage people to sign their petition, force a debate with the local Council and keep the topic high on the local agenda.

As an ongoing project we have worked to meet these objectives through social media content and media relations. The campaign started with helping to write to politicians, as well as create templates for members of the public to use to also write to MPs.

A big part of the campaign was to engage employees at the centre as its biggest advocates. It was essential to ensure they were well informed and reassured about their job safety.

Our media relations work helped gain coverage in local and regional media as well as editorial support from newspapers.

As well as this, we developed a social media campaign using a Facebook group – where we posted updates and news. This allowed us to keep traffic away from their ‘business as usual’ Facebook Page, but still share the group and then promote those posts onto a wider audience.

Through this work, we have helped to generate public interest and cement the reputation of the centre within the community. However, our work on this campaign will continue until there is a resolution which satisfies the client.

Working with an award-winning PR agency

If you would like to work with an award-winning PR agency with offices in Devon and Hampshire then we’d love to hear from you. Get in touch to tell us about your PR needs and to start planning your own award-winning PR campaign.

By Charlotte Elmer

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