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Crisis communications or press office – a busy summer in PR

July 27th, 2017

crisis communications and press office

I always think the summer months of July and August are going to be quieter in PR – but with pitches for an outsourced press office and crisis communications three times in a week we have been as busy as ever.

And we love it!

We have been pitching our public relations services to two household names and one that really should be better known than it is – in both Hampshire and Devon – in the past seven days. All of these got in touch with us to ask if we could help them with a particular issue they had.

Two of these new prospects were looking for an outsourced press office function and all that entails:

  • Writing and sending news releases
  • Social media content creation and management
  • Award entries
  • Blog writing
  • Strategic direction to get them national and international profile

We did our research on the firms along with some detailed competitor analysis before drawing up a winning plan that ticked all the boxes for their aims and objectives. And then we presented our findings and recommendations back to them and answered their questions.

Crisis Communications

The crisis communications pitch was a bit different. This was a company looking for someone to guard their brand and their reputation – monitor the media and social media landscape for criticism or negative comment and then develop a plan to handle it.

As a former journalist – like some of my colleagues – this is right up our street. We’ve had so much experience writing and researching the sort of negative stories that can escalate into a full-blown crisis for a company that we can see the issue coming ahead of the rest.

We also know how to handle the issue so that it can be resolved quickly and positively for all parties and keep the reputational damage to the client to a minimum.

With a strong background in crisis communications in both the public and private sectors we can be available on call to be guardians of your business reputation.

We won’t hear the outcome of any of the pitches for a few days yet – but fingers crossed that they liked what we said and we can get to work on their PR and reputation before the summer is out.

I don’t know why I think July and August will be quieter – they never are. And long may that continue.

Contact

If you have a communications or PR problem that we can help you with please give us a call.

By Kevin Briscoe

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