Social Media has changed the way people connect, discover, and share information. It is the technology that connects people—whether it’s to share content or just to chat.
We are often asked by our clients whether they should have a social media presence. Quite simply, the answer is yes – social media is here to stay.
Our social media services cover everything from strategy and consultancy, to hands-on daily management of your social channels. We also offer social media training to empower you to run your social media yourself, so we can be involved as much or as little as you want.
Social Media Strategy
Social Media Strategy is a large part of what we do.
Our team will work with you to develop a strategy for all of your Social Media communications. This includes identifying:
- What your objectives are for Social Media and understanding how it fits into your wider Marketing plan
- Defining clear target audiences and goals for each of your social channels
- Identifying a clear messaging strategy – looking at what you want to say as a business, what your customers want to hear and finding the sweet spot in between
- Working with you to develop a company tone of voice to ensure all messages are on brand
Writing and creating great content to get your business cut through in social media doesn’t happen by accident.
We work with clients to plan, write and develop creative content across your core social channels to ensure your messages get to the right people at the right time.
Our team will write, plan and schedule content for you, whilst also looking for current themes and opportunities for real-time conversations through social media to ensure your brand stays relevant and up-to-date.
Social Media Management
Finding the time and resources to run your social media campaigns and channels can be a challenge for any SME business.
We can help you to monitor your social channels, keeping your average response time low and saving you the worry of responding when you’re not able to. We’ll make sure to use the correct tone of voice to reflect your business, and report back to you with what your followers are saying. We’ll also alert you to any customer service queries and respond on your behalf.
We can also help extend the reach of your Social media content through targeted promotions – creating audience profiles, tailored to your content to ensure it hits the right people at the right time.
Social Media Training
Learning the ropes of running social media platforms is the easy bit – coming up with interesting, entertaining and engaging content is harder. Our experts will show you how.
We work with clients to develop tailor-made training packages to meet your specific needs, working with you to ensure you are getting the most out of our time.
Get in touch with our team if you’d like to find out more about our specialist social media services.